Comments on: Hypey New Year http://atlumschema.com/atlumschema/hypey-new-year/ Thu, 26 Jan 2012 08:30:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Massimo Zeppetelli http://atlumschema.com/atlumschema/hypey-new-year/comment-page-1/#comment-51 Massimo Zeppetelli Wed, 13 Jan 2010 10:21:18 +0000 http://atlumschema.com/atlumschema/?p=577#comment-51 So true - I'm not sure whether the hype has got a lot worse or whether we're more aware of it. Depressingly, I think it is a combination of both. I'm confused about an award existing for the Sound of 2010 - what's it based on? I only know two of her tracks, yet she also win's the Critics' Choice at the Brit Awards. I'm so cynical in thinking it's all a desperate attempt by the industry to help increase sales of the artist. I think this is obvious, but I didn't think that they'd be so obviously shameless. And if the out of tune performance on Jools Holland got her the hype, then I'm very worried! Excellent post and spot on. I look forward to hearing La Roux and Florence's second album. I reckon they won't come out for a while (due to riding the hype for as long as they can)? So true – I’m not sure whether the hype has got a lot worse or whether we’re more aware of it. Depressingly, I think it is a combination of both.

I’m confused about an award existing for the Sound of 2010 – what’s it based on? I only know two of her tracks, yet she also win’s the Critics’ Choice at the Brit Awards. I’m so cynical in thinking it’s all a desperate attempt by the industry to help increase sales of the artist. I think this is obvious, but I didn’t think that they’d be so obviously shameless.

And if the out of tune performance on Jools Holland got her the hype, then I’m very worried!

Excellent post and spot on. I look forward to hearing La Roux and Florence’s second album. I reckon they won’t come out for a while (due to riding the hype for as long as they can)?

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